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Web Marketing - Business-Consumer
 
 

Building a customer base, maximising conversion rates and creating loyalty are the holy grails of business to consumer e-commerce. Our packaged programme is designed to help you achieve all these aims. Not simply aimed at driving traffic the programme will help you to understand how to optimise your online store to convert traffic to business and how utilising Digital Relationship Management techniques you can retain those customers and generate repeat orders. The Package includes:
 
Site content and functionality audit to assess your sites ability to convert traffic into sales
Site Marketability analysis to assess current search engine effectiveness
Keyword research to find the most effective search phrases
Page optimisation and Doorway Page creation to help ensure search engine rankings are optimised
Search Engine Submission. Manual submission to the top 15 search engines repeated as required.
Directory registration, manually submitting your site to the top consumer shopping directories.
Statistics Server. Real time analysis of web statistics to enable you to monitor trends and the effects of your marketing campaigns.
Twice yearly review meeting with an experienced web marketing consultant to optimise the programme.
E-mail marketing consultancy. Recommendations.for a suitable direct marketing programme tailored to your user base.

Costs from ŁASK
 

 

     
 
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